Every time I go to a conference and tell people about my article marketing service at http://www.IWantMoreProspects.com I hear the same old thing: I’ve done article marketing. I’ve used one of those cheap services that promises to get my articles on thousands of websites, ezines and article directories. All I ever get is links and that’s it. Well, today I’m here to show you that you can get more website traffic, more prospects and more profits if you use the right article marketing service!

Building your list and adding prospects to your sales funnel with article marketing is the hottest sales lead generation trend on the Web today.

And, you can get me website traffic. You can get more prospects. And, you can sell more products and services online with article marketing if you use the right article marketing service.

Here Are My Top 10 Questions to Ask Any Article Marketing & Submission Service Provider Before You Spend Your Hard Earned Dollars:

1. Are the sites on your article submission list well known across the web, or are they dummy sites that you set up? Some unscrupulous article submission service providers promise to post your article to hundreds or thousands of sites for a very low fee – like $15! What they don’t tell you is that these sites are ones they have created for the sole purpose of posting your articles. No one visits these sites. Search engines don’t index these sites. So no one will ever see these articles. Ask for a list of sites they submit to. If they don’t seem credible, run fast!

2. Does Google index the sites you submit to? If they aren’t, then you are wasting your time. Ask them for a list of success stories. By going to Google and typing the headline in quotes, you can check whether or not Google indexes the articles they submit.

3. Does Alexa index the  sites you submit articles to ? Alexa.com is a website that tracks the traffic of all sites on the web. Go there and type your website URL and you’ll see where your site ranks among the millions of sites on the web. It’s easy and fun to do. Try it! Now, ask the marketing company to provide the names of 10 sites they will submit your article to. See where they rank on Alexa. Do they even rank on Alexa? If not, watch out!

4. Is this a targeted campaign, or a scattershot approach? Ask the company how well targeted the article submission process is going to be. Can they target specific audiences, like health, or marketing or C-level executives? If they can’t, then you are wasting your money reaching audiences that aren’t interested in your message.

5. Do you submit articles by hand or by software? Most reputable websites that accept articles will not accept articles delivered by software. They want unique content and they know that articles submitted by software will be sent to every site imaginable.

6. Do you edit your article and make it search engine friendly? . I’ve written 6 books on marketing and the Internet that have been translated into 6 different languages, and I write and submit articles on a weekly basis. Yet, I still hire proofreaders to review my articles. Sure, you think you are a great writer, but there’s not a person alive who won’t benefit from a copy editor giving the article a second look.  If your hire a good article marketing company, they will not only edit your articles but they will use their SEO knowledge to make sure your articles can be found on Google.

7. Do you handle the day-to-day correspondence with site editors? You can spend hours answering questions from website and ezine editors.  The best firms handle the routine correspondence for you and bring you in when an important question needs to be answered by you. The firms to avoid won’t respond to editors, so your article will never be published. They can say they submitted the article, but you won’t have any pickup.

8. Do you submit articles in a way that Google respects, or do you blast articles out there? Google hates when people try to manipulate their rankings and will ding your article campaign if you send out too many articles too quickly. Make sure your article marketing company understands this. Otherwise, Google will blackball your article marketing efforts.

9. What do you charge? It has been my experience that the article submission process, if performed correctly, can take up to 10 hours or more to submit your article to 100 sites. That doesn’t count the proofing, editing, optimizing, consulting and following up.   If the price seems too low, remember the old saying, “You get what you pay for.”

10. How much do you care about your clients’ success? Many fly-by-night artists just want to take your money and run. Does the company you work with take the time to get to know you, your marketing goals and your audience? If so, you are well on your way. If not, you could be headed for disaster.

Now, after reading this article, I invite you to check out my article marketing service at http://www.iwantmoreprospects.com

You too, can experience these results:

Reached Over 300,000 Prospects in Just 1 Week!

“Wow! I can’t believe you reached so
many people (Over 300,000 readers), in
just 1 week! You helped me establish
even more credibility, drive pre-qualified,
targeted traffic to my website and sell
more products and services. Thank you
Dan and Eric!”

Yanik Silver
www.surefiremarketing.com

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Gets Mid-5 Figure Client With Just 1 Article

“PR LEADS did an amazing job with my article, “5 Irrefutable, Non-Negotiable Laws of Leadership You Must Know Now.” I procrastinated in getting the article finished, and kick myself daily for doing so. Within 8 days, I had 45+ new newsletter subscribers, a dozen unique Google mentions, and a 5% increase in daily website traffic. Not to mention front-page on an about.com site – a gift that “keeps on giving” in Google mentions.

Oh, yeah, did I mention that a previous client came across the article online, forwarded it to a colleague in another company, and… I’m 2 months into a 7 month, mid-5 figure project with that new company.

That’s just from one article… obviously, I’ll be doing this again!

Kevin Berchelmann
CEO, Triangle Performance
www.triangleperformance.com

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This entry was posted on Sunday, January 25th, 2009 at 9:22 pm and is filed under Get more website traffic, Sell more books, products and services. You can leave a response, or trackback from your own site.